Micro-verticals are highly specialized subcategories within a broader industry or vertical market.
Think of it like zooming in on a niche. Instead of targeting the entire healthcare sector (a vertical), a micro-vertical might focus only on pediatric telemedicine for rural clinics. Or instead of the broad retail vertical, a micro-vertical could be eco-friendly fashion boutiques.
They matter because:
- They allow tailored products and marketing to solve very specific problems.
- They help companies differentiate from generic competitors.
- They often yield higher customer loyalty because of deep relevance.
Example:
- Vertical: Education
- Micro-vertical: Special education management software for K–12 schools.
In tech and AI, companies often build products for micro-verticals to achieve product-market fit faster by addressing narrow, underserved needs.
