1941 to 1943 · Haitianspan
SHADA needed a newspaper before it needed a rubber tree
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Elie Lescot was wealthy, light-skinned and at home in foreign capitals, which made the SHADA agreement a delicate thing to sell at home. The American occupation had ended in 1934 and the memory of it was fresh. A programme run with American partners and American banks, arriving in the middle of a world war, invited the suspicion that the Marines were coming back through a side door. Lescot also needed the Black peasantry either to support the scheme or to stay quiet about it, since the land the rubber required was land they lived on and farmed. So SHADA, the president, and Maurice Dartigue, his minister of agriculture, spent time and money on national goodwill campaigns and on producing newspapers that put a celebratory account of the project in front of the public. The spending is informative on its own. A project that will survive honest examination does not need a press operation assembled before the trees are in the ground.
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